Brita James

Just so everyone knows, I grew up on Cadbury’s creme eggs. They aren’t the same one’s you get in the stores here during Easter. For a proper taste, get yourself right over to Tea and Sympathy (West Village) and grab some of the authentic ones. But getting back to the point, I just shrieked when I saw this, that’s how excited I was.

Brilliant example of guerilla advertising for Creme Egg, as part of Creme Egg’s ‘Spots vs Stripes’ campaign promoting it’s Olympic sponsorship Cadburys came up with a great way of promoting it’s Creme Egg ‘Goo game’ with a huge Creme Egg splattered all over the floor in Covent Garden. Branding agency Pretty Green came up with the stunt and it’s egg-strodinary if you ask me! 

(Source: alexandrap-procon3)